---
title: Request Your Non-Traditional Student Recruitment and Grassroots Marketing Case Study
description: In this case study, learn now this fully integrated marketing campaign helped engage non-traditional students for MCNY's new Bronx campus launch.
---

[Highbrid Media](https://www.highbrid.com/)

[![](https://content.highbrid.com/hubfs/HighbridMedia_Feb2016/Images/GIF_Image_1083756_pixels.gif)](https://www.highbrid.com/)

## ![MCNY Non-Traditional Student Recruitment Grassroots Marketing Case Study.jpg](https://content.highbrid.com/hs-fs/hubfs/Faux_Books/MCNY%20Non-Traditional%20Student%20Recruitment%20Grassroots%20Marketing%20Case%20Study.jpg?width=274&height=248&name=MCNY%20Non-Traditional%20Student%20Recruitment%20Grassroots%20Marketing%20Case%20Study.jpg)

## Request Your Free Case Study

For decades, Metropolitan College Of New York (MCNY) has been the foremost educator of the city's Non-Traditional student population. With the opening of a new campus in the Bronx, increased competition threatened long-term success.  In this case study, learn how Highbrid used a fully-integrated strategy to increase the college's enrollment rate by increasing foot traffic by 79%!

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