SEO, SEM, ROI, CRM? Historically, marketing professionals have been guilty of excessive use of acronyms and heavy industry jargon. With the advancement of inbound marketing and digital marketing campaigns, industry speak has become so convoluted they should start teaching it in language schools.
While there's been a push in recent years to simplify marketing terminology, there still remains a learning curve for the average c-suite executive, small business owner, student or those simply looking to broaden their knowledge. We've prepared this glossary of common terms, phrases and shorthand as a resource to help you stay abreast of the lingo.